Our Team

Bob Dodd, a former Qantas Airlines Safety Manager with a distinguished 34 year career in aviation safety, has joined the Aloft team in the role as Senior Director – Safety and Risk Management. Bob has spent more than thirty years in aviation safety working in both the public and private industry roles. For the last ten years he has worked in the safety function of Qantas. Initially focused on establishing safety management systems and basic risk management capability his role evolved to more general management of safety across both operational and occupational safety areas. His achievements include the development of a state of the art safety performance indicator system based on risk, building an integrated safety review process, and, more recently, the use of generic bowtie risk models to support continuous estimation of risk levels, threat vulnerability and control effectiveness. Prior to joining Qantas, Bob held senior roles in aviation safety regulation – managing safety promotion, regulatory standards redevelopment programme with CASA in Australia. He has also held a number of roles in safety investigation and analysis with both TSB in Canada and BASI (now ATSB) in Australia.

Edward Shelswell-White, a former Southwest Airlines Director, has joined the Aloft team in the role as Senior Director – Market Strategy and Performance for airlines and airports. He is a seasoned leader and innovator in airline and airport planning, commercial and marketing strategy, revenue and market share target setting, brand management, and program and portfolio management. A former Southwest Airlines leader for 22 years, Edward offers experience and expertise gained in a unique environment within one of the most successful airlines in aviation history that knows how to manage costs and increase revenues while maintaining outstanding customer relations. He has developed strong skills in all areas of marketing and performance management and strategy execution, training and coaching people in their development, and results driven through clearly defining and aligning objectives and metrics. During his tenure at Southwest, Edward led confidential, inter-departmental projects to improve city, network and brand performance; evaluated potential new product lines; and identified marketing and network opportunities and risks in proposed acquisitions. He also evaluated and recommended corporate objectives and strategies for existing and potential markets for the airline. Additional experience was gained on the Airport – Properties and Facilities side of the airline, where he led public sector, multi-party lease and facility negotiations and devised and implemented facility strategies to manage airport costs while providing adequate facilities.